Advertising is one of the major expenses for all businesses. While land based expenses for advertising are huge, online advertising costs much lesser. You can ensure that the cost of advertising is lower by adopting SEO friendly ways that do not cost you much. Some of the things that you can try are article submissions with effective keywords in free directories, organic back linking and email marketing.
I have been focusing on SEO in my Lotto Magic business, because once you are 1st on google prospects will come even with no advertising.
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