Friday, February 10, 2012

Easy way to market...self addressed stamped envelopes

Hi all,
Do you receive credit card offers in the mail? Yes, we all do. Next time, take the time to open it. Throw away the application, keep the self addressed envelope. Note it will say, "no postage necessary if mailed in the US." Put a flyer in it and drop it in the mailbox.

I do this all the time for Lotto Magic. The underpaid mailroom staff sees it and wants to make more money and joins!

Monday, February 6, 2012

Information Overload

Too many people suffer from information overload because they get distracted from one opportunity to another. We suffered from this and I remember being totally exasperated and did not know which way to turn. It is at this point we sought advice of quite a well known and respected Internet Marketer who put us on track. That´s why getting advice of SOMEONE WHO CAN WALK THE TALK IS A MUST!!! AND CAN PROVE WHAT THEY HAVE EARNT ONLINE.

You can waste so much time by not being focused and getting distracted.

The only reason we became confused with ‘information overload' is because we believed all the snazzy sales letters and allowed our inboxes to become full of this stuff - I remember one holiday I spent the whole time reading this rubbish stuff and TAKING NO ACTION as I was bombarded AND missing out on family fun!!!

I have only ever worked for Lotto Magic. I receive emails and phone calls every day with people telling me they have the "latest greatest" opportunity. Do not believe them. Stick with what works for you!

Saturday, January 28, 2012

Hire people to work for you

Do you find yourself working too hard? When I started at Lotto Magic, I did everything. I posted every classified, I answered every email, I answered every phone call. EVERYTHING! Once you have identified the type of people you need on your team, you then track down people to do the work for you, but within your budget. And the key is “within your budget”.

In today’s global economy, it is easier than ever before to find talented workers to get your projects done professionally, timely, and inexpensively.

You can hire people online to do some of that work for you. Check out www.fiverr.com.

Friday, January 27, 2012

Market while your out

Have you ever heard the phrase "Market while your out, don't go out to market." This is the rule I follow in my Lotto Magic business.

Here is one of the easiest ways to do this: drop cards!

$100 dollar drop cards are the latest fad in advertisement and publicity. What does a person usually do when they see a dollar bill on the ground or anywhere else? They step on it and pick it up carefully so as not to be noticed by anyone. What do they do when they see a $100 dollar bill on the ground? They pick it up even quicker and with more care. That is the basis of the concept of the $100 dollar drop card.
Ninety five percent of the people in the world who see a $100 dollar bill just lying on a table or on the ground will pick it up. On the back of a perfectly made $100 dollar bill card is the name of your business and what you are offering them. They are business cards designed to attract everyone’s attention. They only look like bills on one side though, printing both sides like bills is illegal.

Business people are using them all over the place; it is something that you can leave at a restaurant or the library inside a book. You can even drop them on the sidewalk and you can be sure that someone out there will pick it up and will read what is on the back of it. In fact it has been proven that many people, even though they are not interested in you or your company, keep the $100 dollar drop card and show it to their friends.

Normal, ordinary business cards are usually thrown away or shoved into a drawer in your desk to be forgotten forever. One of these will usually leave an impression in your mind because it is different, it is bold, and it is a great idea too.  This is especially true if you exchange cards with someone at a meeting or restaurant and he gives you a regular ordinary card while you give him a flashy $100 dollar bill drop card. That person will be sure to remember you and your business for at least a while.

If you are thinking about doing this for your business do it now, soon it will not be a good idea anymore, as it will become boring and repeat itself so many times that it won’t be fun. If you chose to try it, make sure that your bill is perfectly realistic and not just some copy of a bill. Do not use small denomination bills, go all the way, use the $100 dollar bill on your cards, why sell yourself cheap like others are doing.

Up to now this has been a success for those who have tried it. Do it now and you will get the same results you need right now.  Go ahead - print them and give them away, time is running put; do not let it catch you. It is an excellent advertisement idea and a good way to be remembered by potential prospects. 

Tuesday, January 24, 2012

Where to post your URL?

To increase your SEO, you need backlinks...I know you keep hearing this over and over. I did too with my company Lotto Magic.


If you don’t know where else you can create backlinks to your site, try Web 2.0 sites where you can publish content like:
- Squidoo
- HubPages
- Ezine Articles
- Blogger
- Posterous
- Tumblr
- LiveJournal
- Weebly
- Multiply
- Yola
- Webs
- DoodleKit
- Piczo
- Webnode
- Terapad
- Jimdo

This a great way to get free backlinks to your site: by publishing content (with links to your pages in it) to these sites.

Monday, January 23, 2012

#1 way to keep advertising expenses low

Advertising is one of the major expenses for all businesses. While land based expenses for advertising are huge, online advertising costs much lesser. You can ensure that the cost of advertising is lower by adopting SEO friendly ways that do not cost you much. Some of the things that you can try are article submissions with effective keywords in free directories, organic back linking and email marketing.

I have been focusing on SEO in my Lotto Magic business, because once you are 1st on google prospects will come even with no advertising.

Friday, January 20, 2012

Everything I’ve Learned, Tested, Tweaked, Retested, Perfected, And Used

As I said before, I started working with Lotto Magic in May 2007.

I MASTERED the principles of profitable marketing that have been tested, refined, and proven over decades …

I ADAPTED those principles to the changing landscape and unique dynamic of the 21st century marketplace, and …

I LEVERAGED them via a “multi-channel” marketing strategy so that you can market your product across a range of traditional and new outlets.

Here they are...

Online Marketing
Websites, email, text ads, banner and pay-per-click (PPC) ads, search engine optimization (SEO) … the Internet is the true promised land for marketers, with infinite opportunities to target, attract, communicate, dialog, and sell.

Social Media
Facebook and Twitter are just the tip of this massive iceberg of opportunity – and deep pockets are NOT required. All you need is time and a few simple, savvy strategies to profit hugely (and in more ways than one) from this incredibly exciting new phenomenon.

The New Telemarketing Model
Once the “ugly stepsister” of the marketing world, it’s now a million-dollar baby for those who learn how to work this exciting channel.

Direct Mail
Even in the age of email, it’s still the king – and it’s FAR easier and more accessible than most marketers think, with sky-high potential for profits and file building.

Print Advertising
Too often overlooked, misunderstood, or dismissed altogether, but a vein of gold when tapped correctly.

Television and Radio
Millions of eyeballs and ears, all fixed on YOUR product. If you create a spot that works, it can be a total game-changer for you.

Joint Ventures and Affiliate Marketing
Others do the selling; YOU rake in the profits. It’s a beautiful thing!

Do these simple techniques, and watch the sales sour!