Hi all,
Do you receive credit card offers in the mail? Yes, we all do. Next time, take the time to open it. Throw away the application, keep the self addressed envelope. Note it will say, "no postage necessary if mailed in the US." Put a flyer in it and drop it in the mailbox.
I do this all the time for Lotto Magic. The underpaid mailroom staff sees it and wants to make more money and joins!
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, February 10, 2012
Friday, January 27, 2012
Market while your out
Have you ever heard the phrase "Market while your out, don't go out to market." This is the rule I follow in my Lotto Magic business.
Here is one of the easiest ways to do this: drop cards!
$100 dollar drop cards are the latest fad in advertisement and publicity. What does a person usually do when they see a dollar bill on the ground or anywhere else? They step on it and pick it up carefully so as not to be noticed by anyone. What do they do when they see a $100 dollar bill on the ground? They pick it up even quicker and with more care. That is the basis of the concept of the $100 dollar drop card.
Ninety five percent of the people in the world who see a $100 dollar bill just lying on a table or on the ground will pick it up. On the back of a perfectly made $100 dollar bill card is the name of your business and what you are offering them. They are business cards designed to attract everyone’s attention. They only look like bills on one side though, printing both sides like bills is illegal.
Business people are using them all over the place; it is something that you can leave at a restaurant or the library inside a book. You can even drop them on the sidewalk and you can be sure that someone out there will pick it up and will read what is on the back of it. In fact it has been proven that many people, even though they are not interested in you or your company, keep the $100 dollar drop card and show it to their friends.
Normal, ordinary business cards are usually thrown away or shoved into a drawer in your desk to be forgotten forever. One of these will usually leave an impression in your mind because it is different, it is bold, and it is a great idea too. This is especially true if you exchange cards with someone at a meeting or restaurant and he gives you a regular ordinary card while you give him a flashy $100 dollar bill drop card. That person will be sure to remember you and your business for at least a while.
If you are thinking about doing this for your business do it now, soon it will not be a good idea anymore, as it will become boring and repeat itself so many times that it won’t be fun. If you chose to try it, make sure that your bill is perfectly realistic and not just some copy of a bill. Do not use small denomination bills, go all the way, use the $100 dollar bill on your cards, why sell yourself cheap like others are doing.
Up to now this has been a success for those who have tried it. Do it now and you will get the same results you need right now. Go ahead - print them and give them away, time is running put; do not let it catch you. It is an excellent advertisement idea and a good way to be remembered by potential prospects.
Here is one of the easiest ways to do this: drop cards!
$100 dollar drop cards are the latest fad in advertisement and publicity. What does a person usually do when they see a dollar bill on the ground or anywhere else? They step on it and pick it up carefully so as not to be noticed by anyone. What do they do when they see a $100 dollar bill on the ground? They pick it up even quicker and with more care. That is the basis of the concept of the $100 dollar drop card.
Ninety five percent of the people in the world who see a $100 dollar bill just lying on a table or on the ground will pick it up. On the back of a perfectly made $100 dollar bill card is the name of your business and what you are offering them. They are business cards designed to attract everyone’s attention. They only look like bills on one side though, printing both sides like bills is illegal.
Business people are using them all over the place; it is something that you can leave at a restaurant or the library inside a book. You can even drop them on the sidewalk and you can be sure that someone out there will pick it up and will read what is on the back of it. In fact it has been proven that many people, even though they are not interested in you or your company, keep the $100 dollar drop card and show it to their friends.
Normal, ordinary business cards are usually thrown away or shoved into a drawer in your desk to be forgotten forever. One of these will usually leave an impression in your mind because it is different, it is bold, and it is a great idea too. This is especially true if you exchange cards with someone at a meeting or restaurant and he gives you a regular ordinary card while you give him a flashy $100 dollar bill drop card. That person will be sure to remember you and your business for at least a while.
If you are thinking about doing this for your business do it now, soon it will not be a good idea anymore, as it will become boring and repeat itself so many times that it won’t be fun. If you chose to try it, make sure that your bill is perfectly realistic and not just some copy of a bill. Do not use small denomination bills, go all the way, use the $100 dollar bill on your cards, why sell yourself cheap like others are doing.
Up to now this has been a success for those who have tried it. Do it now and you will get the same results you need right now. Go ahead - print them and give them away, time is running put; do not let it catch you. It is an excellent advertisement idea and a good way to be remembered by potential prospects.
Monday, January 23, 2012
#1 way to keep advertising expenses low
Advertising is one of the major expenses for all businesses. While land based expenses for advertising are huge, online advertising costs much lesser. You can ensure that the cost of advertising is lower by adopting SEO friendly ways that do not cost you much. Some of the things that you can try are article submissions with effective keywords in free directories, organic back linking and email marketing.
I have been focusing on SEO in my Lotto Magic business, because once you are 1st on google prospects will come even with no advertising.
I have been focusing on SEO in my Lotto Magic business, because once you are 1st on google prospects will come even with no advertising.
Friday, January 20, 2012
Everything I’ve Learned, Tested, Tweaked, Retested, Perfected, And Used
As I said before, I started working with Lotto Magic in May 2007.
I MASTERED the principles of profitable marketing that have been tested, refined, and proven over decades …
I ADAPTED those principles to the changing landscape and unique dynamic of the 21st century marketplace, and …
I LEVERAGED them via a “multi-channel” marketing strategy so that you can market your product across a range of traditional and new outlets.
Here they are...
Online Marketing
Websites, email, text ads, banner and pay-per-click (PPC) ads, search engine optimization (SEO) … the Internet is the true promised land for marketers, with infinite opportunities to target, attract, communicate, dialog, and sell.
Social Media
Facebook and Twitter are just the tip of this massive iceberg of opportunity – and deep pockets are NOT required. All you need is time and a few simple, savvy strategies to profit hugely (and in more ways than one) from this incredibly exciting new phenomenon.
The New Telemarketing Model
Once the “ugly stepsister” of the marketing world, it’s now a million-dollar baby for those who learn how to work this exciting channel.
Direct Mail
Even in the age of email, it’s still the king – and it’s FAR easier and more accessible than most marketers think, with sky-high potential for profits and file building.
Print Advertising
Too often overlooked, misunderstood, or dismissed altogether, but a vein of gold when tapped correctly.
Television and Radio
Millions of eyeballs and ears, all fixed on YOUR product. If you create a spot that works, it can be a total game-changer for you.
Joint Ventures and Affiliate Marketing
Others do the selling; YOU rake in the profits. It’s a beautiful thing!
Do these simple techniques, and watch the sales sour!
I MASTERED the principles of profitable marketing that have been tested, refined, and proven over decades …
I ADAPTED those principles to the changing landscape and unique dynamic of the 21st century marketplace, and …
I LEVERAGED them via a “multi-channel” marketing strategy so that you can market your product across a range of traditional and new outlets.
Here they are...
Online Marketing
Websites, email, text ads, banner and pay-per-click (PPC) ads, search engine optimization (SEO) … the Internet is the true promised land for marketers, with infinite opportunities to target, attract, communicate, dialog, and sell.
Social Media
Facebook and Twitter are just the tip of this massive iceberg of opportunity – and deep pockets are NOT required. All you need is time and a few simple, savvy strategies to profit hugely (and in more ways than one) from this incredibly exciting new phenomenon.
The New Telemarketing Model
Once the “ugly stepsister” of the marketing world, it’s now a million-dollar baby for those who learn how to work this exciting channel.
Direct Mail
Even in the age of email, it’s still the king – and it’s FAR easier and more accessible than most marketers think, with sky-high potential for profits and file building.
Print Advertising
Too often overlooked, misunderstood, or dismissed altogether, but a vein of gold when tapped correctly.
Television and Radio
Millions of eyeballs and ears, all fixed on YOUR product. If you create a spot that works, it can be a total game-changer for you.
Joint Ventures and Affiliate Marketing
Others do the selling; YOU rake in the profits. It’s a beautiful thing!
Do these simple techniques, and watch the sales sour!
Wednesday, January 11, 2012
7 Internet Advertising Methods To Generate Traffic And Increase Sales.
One of the greatest advantages of running an online business, is that internet advertising methods are often much more cost-effective than “traditional” methods. Even better, there are a ton of online advertising ideas to choose from.
With that in mind, this article will cover some of the most popular things you can use to market your internet business. These are the methods I currently use to market my Lotto Magic home business for the website www.teamlottomagic.com.
1. Press Releases
Crafting a targeted press release is a great way to drive extra traffic to any business, including its website.
The key thing to effectively using press releases, is maintaining a regular schedule to write and submit them. Too many at once, for example, will create an overlapping effect.
2. Article Writing And Distribution
If you’re reading this article, then you can clearly see how articles help drive traffic to a website.
They’re also a great way to deliver valuable content to your market and position yourself, your company and your brand as an authority.
3. Keyword Research
Keyword research is what drives successful article marketing.
By researching what how and what your target market is searching, you can optimize your content to generate organic (free) traffic to your websites and landing pages.
Be sure to keep up to date on the most effective ways to perform keyword research, however. Search engine companies constantly make changes and staying up-to-date with their policies can be a time-consuming task.
4. Classified Ads
Even if your business is strictly online, you can still leverage virtual classified ads.
One example, would be buying space in an e-newsletter that is distributed to your target market.
E-zines are great for internet advertising, in fact, because they are also a lot more affordable than traditional print ads (yet still just as targeted).
5. Blogging
If you’re already writing articles, blogs are a great way to organize all of your content in one place.
Plus, a blog creates an additional way for your target market to find you.
The more content you create, the more “virtual real estate” you will own within your market and the easier you will be to find.
6. Banner Advertising
It’s almost impossible to visit a website, without encountering some form of banner ad.
They benefit both business owners and publisheres, because:
the business owner is able to deliver a simple, focused message to a targeted crowd
the publisher (owner of the site that hosts the ad) can generate extra income, via pay-per-click networks or by selling the ad space directly.
7. E-mail Marketing
With the examples so far, you can even generate traffic to help build your own targeted e-mail list.
E-mail marketing is critical to the success of your internet advertising, because it allows you to follow up with your prospects and customers, whenever you want.
They key to making your e-mail marketing a success, is getting targeted subscribers on a consistent basis.
With that in mind, this article will cover some of the most popular things you can use to market your internet business. These are the methods I currently use to market my Lotto Magic home business for the website www.teamlottomagic.com.
1. Press Releases
Crafting a targeted press release is a great way to drive extra traffic to any business, including its website.
The key thing to effectively using press releases, is maintaining a regular schedule to write and submit them. Too many at once, for example, will create an overlapping effect.
2. Article Writing And Distribution
If you’re reading this article, then you can clearly see how articles help drive traffic to a website.
They’re also a great way to deliver valuable content to your market and position yourself, your company and your brand as an authority.
3. Keyword Research
Keyword research is what drives successful article marketing.
By researching what how and what your target market is searching, you can optimize your content to generate organic (free) traffic to your websites and landing pages.
Be sure to keep up to date on the most effective ways to perform keyword research, however. Search engine companies constantly make changes and staying up-to-date with their policies can be a time-consuming task.
4. Classified Ads
Even if your business is strictly online, you can still leverage virtual classified ads.
One example, would be buying space in an e-newsletter that is distributed to your target market.
E-zines are great for internet advertising, in fact, because they are also a lot more affordable than traditional print ads (yet still just as targeted).
5. Blogging
If you’re already writing articles, blogs are a great way to organize all of your content in one place.
Plus, a blog creates an additional way for your target market to find you.
The more content you create, the more “virtual real estate” you will own within your market and the easier you will be to find.
6. Banner Advertising
It’s almost impossible to visit a website, without encountering some form of banner ad.
They benefit both business owners and publisheres, because:
the business owner is able to deliver a simple, focused message to a targeted crowd
the publisher (owner of the site that hosts the ad) can generate extra income, via pay-per-click networks or by selling the ad space directly.
7. E-mail Marketing
With the examples so far, you can even generate traffic to help build your own targeted e-mail list.
E-mail marketing is critical to the success of your internet advertising, because it allows you to follow up with your prospects and customers, whenever you want.
They key to making your e-mail marketing a success, is getting targeted subscribers on a consistent basis.
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