One of the greatest advantages of running an online business, is that internet advertising methods are often much more cost-effective than “traditional” methods. Even better, there are a ton of online advertising ideas to choose from.
With that in mind, this article will cover some of the most popular things you can use to market your internet business. These are the methods I currently use to market my Lotto Magic home business for the website www.teamlottomagic.com.
1. Press Releases
Crafting a targeted press release is a great way to drive extra traffic to any business, including its website.
The key thing to effectively using press releases, is maintaining a regular schedule to write and submit them. Too many at once, for example, will create an overlapping effect.
2. Article Writing And Distribution
If you’re reading this article, then you can clearly see how articles help drive traffic to a website.
They’re also a great way to deliver valuable content to your market and position yourself, your company and your brand as an authority.
3. Keyword Research
Keyword research is what drives successful article marketing.
By researching what how and what your target market is searching, you can optimize your content to generate organic (free) traffic to your websites and landing pages.
Be sure to keep up to date on the most effective ways to perform keyword research, however. Search engine companies constantly make changes and staying up-to-date with their policies can be a time-consuming task.
4. Classified Ads
Even if your business is strictly online, you can still leverage virtual classified ads.
One example, would be buying space in an e-newsletter that is distributed to your target market.
E-zines are great for internet advertising, in fact, because they are also a lot more affordable than traditional print ads (yet still just as targeted).
5. Blogging
If you’re already writing articles, blogs are a great way to organize all of your content in one place.
Plus, a blog creates an additional way for your target market to find you.
The more content you create, the more “virtual real estate” you will own within your market and the easier you will be to find.
6. Banner Advertising
It’s almost impossible to visit a website, without encountering some form of banner ad.
They benefit both business owners and publisheres, because:
the business owner is able to deliver a simple, focused message to a targeted crowd
the publisher (owner of the site that hosts the ad) can generate extra income, via pay-per-click networks or by selling the ad space directly.
7. E-mail Marketing
With the examples so far, you can even generate traffic to help build your own targeted e-mail list.
E-mail marketing is critical to the success of your internet advertising, because it allows you to follow up with your prospects and customers, whenever you want.
They key to making your e-mail marketing a success, is getting targeted subscribers on a consistent basis.
No comments:
Post a Comment